IMPACT OF PACKAGING IN THE SALES VOLUME

One-third of consumer decision-making is based on packaging.
One crucial element of successful packaging is an icon:
“Emotions are often also connected to brand icons as memories and feelings can be brought up on sight, leading to long-term relationships between the brand and the consumer,”

Color also heavily influences purchasing decisions, as does typography.

Moreover, design is capable of not only inspiring a purchase from the targeted consumer but also creating a ripple effect:
“A friend snapping a photo of attractive packaging and sharing it on Facebook has great potential for being quickly shared by others, therefore attracting new customers,”

To find out more about packaging that influences purchases, check out the infographic on the right from The Paper Worker